When a rep continues to push print on a 100%...
whathappensinmediaplanning: I’m like… @oplunkett
5 Street-Smart Laws of Advertising
jeremydwill: 1. Listen to your customer carefully. 2. Use one clear and direct message to speak to their needs. 3. Find out where your prospects already are, then place your messages in front of them. 4. Give value up front. Incentivise them to take action. 5. Build your product around their secret hopes / desires or fears / frustrations. (via) @jeremydwill + #CollaborativeFund
When the print client finally understands how...
whathappensinmediaplanning: I’m like
When I tell my junior planner that she actually...
whathappensinmediaplanning: She’s like
Stefan Sagmeister’s Latest Exhibition Explores How...
jeremydwill: Stefan Sagmeister is using typography and social data of psychologists, anthropologists and several prominent historians to challenge an age-old question, how does one attain happiness? @jeremydwill + #PSFK